SEARCH FUNCTION REVIEW

Hiring an SEO/GEO lead?
Your job description may be defining a function.

Modern search roles increasingly combine SEO, AI-search visibility, content operations, technical implementation, conversion, analytics, and automation. Send us the role you're trying to fill. We'll show you what belongs with a person, what belongs in software, and what can be operated as a managed capability.

Send the Job Description

THE PATTERN WE KEEP SEEING

One title. Eight operating disciplines.

Companies are posting SEO/GEO roles that ask one person to own a search stack, content system, technical roadmap, AI visibility program, conversion layer, and executive reporting cadence. Sometimes that is exactly the right hire. Sometimes the business actually needs the operating system around the hire.

SEO strategy and technical search
AEO / GEO / AI citation visibility
Keyword, entity, and intent intelligence
Content architecture and managed production
Structured data and machine-readable content
Conversion paths and CRO
Reporting, share of voice, and pipeline measurement
AI tooling, agents, automation, and implementation

ONE INTERNAL HIRE

Capacity

  • • One person's bandwidth
  • • Recruiting and ramp time
  • • Separate tools and implementation support
  • • Additional writers, agencies, or contractors as needed
  • • Knowledge concentrated in one seat

XENCO LABS MANAGED FUNCTION

Operating capability

  • • Principal-led search and growth strategy
  • • Ahrefs + DataForSEO + GSC intelligence
  • • ScoreCraft + BlogCraft technology
  • • Production, technical, and creative capacity
  • • Measurement and continuous optimization

SEND US THE ROLE

We'll map the job to the operating model.

We review the responsibilities, the company's existing search footprint, and the likely execution burden. For qualified B2B companies, we can then show how an internal hire, a managed partner, or a hybrid structure would actually work.

ENTERPRISE OPTION

$20,000/month

Principal-led Managed AI Search & Organic Growth program. Recommended initial term: 3 months.

No recruiting fee. No obligation. This is an operating-model review, not a candidate submission.

If you only need one SEO practitioner, hire one.

If the job description is really asking for an operating function, that is the conversation we want to have.

See the Managed Program